Allen Edmonds
- allyraydesign
- Jul 18, 2015
- 2 min read
Updated: Apr 14
Digital Marketing Manager and UX Designer
Feb 2012 - Jul 2015
Port Washington, WI
As the Digital Marketing Manager and UX Designer for Allen Edmonds, I was responsible for the entire lifecycle of tailored experiences for their email marketing, e-commerce, homepage, and product landing pages. I created tailored experiences for both responsive web and mobile sites, as well as, tablet designs and banner ads. Directed UX/UI design for digital marketing, enhancing user engagement and conversion rates. Managed the homepage's HTML and graphic content to maintain consistent branding and e-commerce product placement.
Redesigned and Rebranded the Website
Corporate supplied us with a new set of style guides requiring us to apply the new logos, fonts, and colors to the site. I saw this as a chance to redesign the site while fully rebranding it. The result was a more branded look and feel for Allen Edmonds. I ensured all user interface development was consistent with usability standards, best practices, and the new brand guidelines. Collaborated with the e-commerce team to develop and maintain website content and landing pages.
Banner Ads
Created eye-catching banner ads for desktop, mobile, tablet, and digital screens that meet brand guidelines and satisfy industry standards.
Email Graphics
Executed email marketing strategies including email frequency optimization, A/B testing, post-purchase series, cart abandonment series, and segmentation testing. Helped make email marketing the top revenue-generating medium for Allen Edmonds by creating interactive and engaging responsive HTML emails that converted users to custom-built landing pages that converted.
Print Catalogs
Created and edited print catalogs in Axure and Adobe InDesign. Utilized professional photography to showcase products best for each page. Maintained company brand standards throughout. Copyproofed repeatedly for accurate results before publishing.
