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Summerfest

  • allyraydesign
  • Feb 18, 2012
  • 1 min read

Updated: Apr 14

Digital Marketing Coordinator

Nov 2011 - Feb 2012

Milwaukee, WI


Designed and implemented the 2012 website, overseeing various digital platforms' content and social media. Utilized web design skills to enhance user engagement and improve site functionality. Contributed to a substantial increase in online audience interaction through an engaging photo crowdsourcing campaign.


Designed the 2012 website featuring a jQuery slider, social media integration, optimized sprites, engaging imagery, and custom forms. Cut up designs into HTML and CSS for developers to integrate with the CMS. Helped bridge the gap between the marketing and IT project teams to implement website updates and user-centered design changes. Maintained the content on Summerfest brand websites, email campaigns, and social media.
Designed the 2012 website featuring a jQuery slider, social media integration, optimized sprites, engaging imagery, and custom forms. Cut up designs into HTML and CSS for developers to integrate with the CMS. Helped bridge the gap between the marketing and IT project teams to implement website updates and user-centered design changes. Maintained the content on Summerfest brand websites, email campaigns, and social media.

To be considered for the job, you had to complete an assessment that entailed designing a mockup of the Summerfest site you would propose if you got the job. This is the design I submitted.
To be considered for the job, you had to complete an assessment that entailed designing a mockup of the Summerfest site you would propose if you got the job. This is the design I submitted.


 
 

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