U.S. Autoforce

UX/UI Designer

Nov 2020 - Feb 2021

Remote/Appleton, WI

Ensured brand consistency through my expertise in UX/UI and developed user experiences that enhanced customer satisfaction. Met with stakeholders to refine designs, achieving measurable improvements in usability while aligning them with company standards. Started a redesign project of their Auto Parts website that would integrate with their Tires site, but the project was sidelined.

Updated their search filters and search results on their PowerLane site to make the options user-friendly and the results streamlined.

As the company decided to progress with redesigning the PowerLane site I began wireframing key screens for review and consideration, as shown here with the Shopping Cart screen with annotations.

Prototypes for the Product Detail Pages might look like with actual tire and parts content.

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